/dis ' r^p{n/

Okay… I've had enough of this endless fuckin' bullshit about companies that have shaped the world we live in now because of their tactic of 'disruption'… if you believe any of these memes you are a total wank-stain…

Wake up sheeple… here's the truth

Netflix became the dominant player in the DVD by post business because people are essentially lazy fucks. They only moved the business to digital streaming because the cost of the technology to host and stream content had fallen enough and improved enough in quality to make it simple enough for the cock-wombles at home to use

Uber became the dominant player in ride sharing because they gave no-shits about any other human being, from the drivers who have to sleep in cars, to the passengers who are assaulted… Uber won the game because they are awful

Amazon became the dominant player because they kept plugging profits back into the company, to buy more stock, to invest in more warehouses, improving their digital tech and also allowing and encouraging other companies to use their store front… their UI/UX was and is still pretty fucking shitty…

Tesla is not disruptive... they have just resurrected an idea for personal transport that is almost  well over 100 years old... an electric personal vehicle... they were all the rage as the 19th Century rolled into the 20th Century...

I could go on and break down pretty much every other 'disruptive' company, from Apple to Facebook… but essentially no-one set out to be disruptive, they all set out to create a viable business. Some of them have had moments of innovation, but not a single one has developed without competitors who have come and gone.

For each of these industry dominating behemoths, there were several competitors, some lost the bottle, some lost the line of credit, some were just not fucking awful enough…

Wake the fuck-up and stop sharing this pointless fucking meme… focus on your own company, or employer… go do some actual customer research… with 'your customers'… try things, break things, get into a argument with your manager… but… don’t be awful

Please treat your co-workers, employees, customers, suppliers, bankers, lawyers, accountants, investors, friends and family with the whole-hearted respect they deserve… because life is here to enjoy.

Note: A condensed version of this was first published on LinkedIn

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