Ground Effect: The Cycling Revolution

Ground Effect are a New Zealand based designer and manufacturer of cycling clothing that is only available for sale directly from them. They started in the mid 1990’s and have grown from being a localised mail-order business to an internationally recognised digital sales driven company.

Run by cyclists for cyclists their products have a reputation for their practical design and quality construction. I have been wearing Ground Effect gear for over six years and have never suffered a failure and know others who have items over ten years old and still going strong.

This edit gives a great potted history of the brand, a look at who they are and why they make such great products.

Source: Ground Effect

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